Artsy Couture specializes in high quality printed photo products for photographers of all levels. I lead the B2C email marketing campaigns, utilizing design trends that connect with the brand identity while maintaining cohesion and distinction from its sister company. I used the brands existing color palette and expanded to other muted tones. To refresh the brand imagery, I often organized and photographed new products. My contribution to the brand resulted in a 301% increase in site navigation from email.