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Email Design
Project
Email Design
Tools
Adobe InDesign, Adobe Photoshop, Figma
Designed recurring promotional sales emails for Nations Photo Lab featuring custom wall décor, photo gifts, photo books and more. Emails were tailored to both professional photographers and casual consumers, with bold, above-the-fold sale copy as the primary focus. Lifestyle imagery was used to help customers visualize products in their homes, while strong CTAs and clear visual hierarchy encouraged clicks and easy scrolling. Worked closely with the marketing team to create an engaging design based off of the copy provided. To keep things fresh, a cohesive color palette is infused that reflects the current season.
Sale Ecosystem
The Brief: Create sale material in various formats to reflect upcoming sale and market to consumers.
The Approach: I begin each sale campaign by reviewing what sale products are being highlighted. I then sort through imagery and select one I know will be my key image. From that, I create a cohesive color pallet to be infused throughout the series. Blue is one of NPL's brand colors so I like to keep a part of that visible on the site to avoid diluting the brands identity.

Shopify Site Desktop and Mobile

Social Sale Banner

Sale Node

Shopify Site Desktop and Mobile
1/5

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