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Email Design

Project 

Email Design

Tools

Adobe InDesign, Adobe Photoshop, Figma

Designed recurring promotional sales emails for Nations Photo Lab featuring custom wall décor, photo gifts, photo books and more. Emails were tailored to both professional photographers and casual consumers, with bold, above-the-fold sale copy as the primary focus. Lifestyle imagery was used to help customers visualize products in their homes, while strong CTAs and clear visual hierarchy encouraged clicks and easy scrolling. Worked closely with the marketing team to create an engaging design based off of the copy provided. To keep things fresh, a cohesive color palette is infused that reflects the current season.

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Sharper corners, less flow
Smaller header text
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More emphasis on sale
Individual cards and rounded edges
Code emphasized with pill shape

Sale Ecosystem

The Brief: Create sale material in various formats to reflect upcoming sale  and market to consumers.

The Approach:  I begin each sale campaign by reviewing what sale products are being highlighted. I then sort through imagery and select one I know will be my key image. From that, I create a cohesive color pallet to be infused throughout the series.  Blue is one of NPL's brand colors so I like to keep a part of that visible on the site to avoid diluting the brands identity. 

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