01
ACBD SeaTradeshow
BRIEF: Design banners, flyers and brand assets for the SeaTrade Expo
AUDIENCE: SeaTrade Show Attendees
OVERVIEW: Developed a cohesive trade show design series for the Seatrade Cruise Global centered around the Artsy Couture Business brand identity. The project includes large-scale banners, promotional flyers, and booth background graphics.
The visual direction incorporated the brand’s established use of blues, Didot and Gotham typography, and recognizable lux aesthetic. To align with the event setting, the original diamond pattern used throughout the brand was reimagined into a flowing wave-inspired graphic system, adding movement and fluidity to the designs while maintaining strong brand recognition and consistency across all materials.
02
ACBD Booklet
OVERVIEW: Designed an 8x8 booklet for a new product launch, created to guide attendees through the speaker presentation. The booklet includes assembly instructions, product highlights, company info, related products, and a page for note-taking. I prioritized clean layout organization, readability, and maintaining the brand guidelines throughout the piece.
BRIEF: Design mini booklet to support new product launch
AUDIENCE: Keynote Attendees
03
Flyer
BRIEF: Create flyers to entice attendees to engage with the brand
AUDIENCE: SeaTrade Show Attendees
OVERVIEW: Designed a double-sided 16x20 promotional flyer for the Sea Trade Expo featuring a giveaway campaign to drive attendee engagement. The front side I created sea themed imagery and paired it with the brands sans serif font for easier readability and bold impact. Towards the bottom, I designed a simple three-step entry process designed to encourage participation. The reverse side highlighted featured product offerings and includes company info and contact details as a follow up for post-show connections. The design shifts the brands usual diamond pattern to a more wavy design that keeps the brands color scheme for recognition, but better suits the SeaTrade theme.
04
Instruction Guide
BRIEF: Create assembly guide for Cube Decor product
AUDIENCE: Walgreens Employees
OVERVIEW: Designed an instructional assembly guide for Walgreens to assist store staff with assembling cube décor products for customers. The challenge was fitting all requested assets on one 8.5x11 page. My solution involved a grid structure and combining steps when appropriate. The guide combined custom illustrations of the unassembled cube and printer components with step-by-step instructions and supporting photography provided by the marketing team. The layout was designed for clarity and ease of use while adhering to Walgreens’ internal brand guidelines, incorporating approved typography, color palettes, and visual standards throughout the document.
