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Email Design
Project
Email Design
Tools
Eterna is a mock luxury jewelry brand created for an email marketing campaign targeting millennials ages 26–32 with disposable income and an interest in attainable luxury. The campaign was designed to balance elegance and accessibility, positioning the brand as high-quality and refined while maintaining an approachable price point within the luxury market.
Adobe InDesign, Adobe Photoshop, Figma
To create stronger emotional connection and product recall, each jewelry piece was named after women’s names, giving the collection a sense of familiarity and personalization.
Trust-building elements, such as prominently displayed 5-star customer reviews, were incorporated to reinforce product credibility and encourage user engagement.
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